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数字化消费政策的创业效应研究

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大数据、云计算和人工智能等科技进步红利的充分释放,促使中国消费在需求侧呈现出多元化、数字化特征。如何通过数字化消费转型引导城市创新创业新业态发展,对扩大内需与深化供给侧结构性改革具有重要的现实意义。文章以中国信息消费试点政策作为数字化消费的准自然实验,利用天眼查微观企业注册数据,结合交叠双重差分方法实证检验数字化消费政策对城市创业水平的影响。研究发现:(1)数字化消费驱动政策显著提高了城市创业水平,且该政策的创业提升效应与大数据综合试验区、智慧城市建设等数字经济政策存在显著的政策联动效应。(2)数字化消费驱动政策主要通过要素集聚效应以及数字化应用效应提高城市创业水平。(3)数字化消费驱动政策的城市创业提升效应在市场化水平更高、网络基础设施建设更具优势的地区表现更为明显,且主要提高了城市智能制造业和新兴服务业的创业水平,进而推动了高端制造及服务业升级。文章的研究为充分发挥数字化消费驱动政策的创业效应和推动供给侧数字化创业转型提供了政策依据。
A Research on the Entrepreneurial Effect of Digital Consumption Policies
At present,China's information consumption has entered a new stage of capacity expansion and quality improvement. New forms of consumption,brought by digital technology,such as information tech-nology,intelligent technology,and big data,are constantly growing and becoming the main force leading China's consumption upgrading. They are significantly changing the way,content,and consumption structure throughout the society. How to guide the development of new urban innovation and entrepreneurship through digital consumption transformation is immensely important in expanding domestic demand and deepening sup-ply-side structural reform.Using the registration data of industrial and commercial enterprises obtained from Sky Eye Search,this paper takes information consumption pilot policies as a quasi-natural experiment and systematically investig-ates the impact of digital consumption policies on the level of urban entrepreneurship by using the staggered DID method. The empirical evidence suggests that:(1) Implementing digital consumption policies signific-antly boosts the level of urban entrepreneurship,and there is a linkage effect between digital consumption policies and Smart City,Broadband China,and National Big Data Comprehensive Pilot Zones,which jointly drive the improvement of urban entrepreneurship level. (2) Digital consumption policies mainly improve the level of urban entrepreneurship through the factor agglomeration effect,which drives the agglomeration of labor,capital,and technology,as well as through the digital application effect. (3) There is an industry selec-tion bias in the policy effect. For the manufacturing industry,it mainly improves the entrepreneurship level of intelligent manufacturing;while for the service industry,it has a greater impact on the entrepreneurship level of emerging services. In addition,the entrepreneurial enhancement effect of digital consumption policies is more evident in regions with a higher level of marketization and more advantages in network infrastructure construction.The marginal contributions are as follows:First,based on information consumption pilot policies,this pa-per studies the economic leading role of new digital consumption policies from the perspective of China's di-gital consumption transformation and upgrading,and discusses the impact of digital consumption policies on urban entrepreneurship,effectively filling the gap in relevant research. Second,this paper explores the mech-anism of information consumption pilot policies,the factor agglomeration effect,and the digital application ef-fect to improve the level of urban entrepreneurship through the policy implementation plan,providing support-ing evidence for the policy direction to further optimize the regional entrepreneurship pattern by relying on emerging consumption patterns. Third,this paper examines the impact of information consumption pilot policies on the level of urban entrepreneurship from the perspective of entrepreneurial industry heterogeneity and basic condition heterogeneity,and explores the policy bias and linkage effect of information consumption policies and other relevant digital economy policies in improving the level of urban entrepreneurship,provid-ing an empirical basis for further enhancing the role of information consumption policies in improving the level of urban entrepreneurship according to industrial and local conditions.

digital consumptionentrepreneurship levelinformation consumption pilot

王辉、刘栩君

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湖南大学经济与贸易学院,湖南 长沙 410006

湖南师范大学商学院,湖南 长沙 410081

数字化消费 创业水平 信息消费试点

国家自然科学基金青年基金国家社会科学基金青年项目

7220408022JCL00074

2024

财经研究
上海财经大学

财经研究

CSTPCDCSSCICHSSCD北大核心
影响因子:3.539
ISSN:1001-9952
年,卷(期):2024.50(3)
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