Promoting reading constitutes an important part of constructing a scholarly campus.It is necessary for li-braries in vocational colleges to take the initiative to provide diversified reading promotion services both for its own development and the requirement of vocational education.This paper discusses problems with reading promotion services in vocational colleges,including few venues for reading,less innovative methods and insufficient coverage,and proposes ways to create brands for reading activities,namely building reading clubs with distinct features,offer-ing course of reading appreciation,holding reading festivals.It will focus on creating reading plus modes,providing crowd-oriented reading space,exploring the implementation of reading credit system in order to put into practice the means of diversified reading promotion.