Based on Visual Grammar Theory,with Foshan City Image and Tourism Promotion Video as linguistic data,this research constructs a multi-modal discourse analysis framework for city tourism promotional videos.It an-alyses the visual structures with representational,interactive and compositional semiotic functions in Foshan City Image and Tourism Promotional Video,which is annotated via video annotation tool ELAN 6.3.It is found that the video focuses on the narrative of action and reaction process in terms of representational ones;In terms of inter-active ones,it mainly employs indirect contact and medium shots,with overhead and horizontal angles and a focus on high-modal colors;as for compositional ones,it adjusts the size,colour,and other aspects to ensure visual fluency and highlight important information.
关键词
视觉语法理论/多模态话语分析/城市旅游形象宣传片
Key words
Visual Grammar Theory/multi-modal discourse analysis/city image and tourism promotional video
万方数据