Research on Product Development of Field Trips to Red Tourist Sites in Nanjing Based on RMP Theory
In recent years,field trips to red tourist sites,a key channel for the inheritance and development of revo-lutionary spirit,have seen a rapid growth.The meanings of field trips to red tourist sites and RMP Theory are dis-cussed.Based on RMP Theory,the current situation of resources,market and products for field trips to red tourist sites in Nanjing is analyzed,and four types of products to be developed for study tours to revolutionary bases in Nanjing are proposed,and suggestions on product development are given from five aspects,so as to promote the high-quality development of field trips to red tourist sites in Nanjing.
RMP(resources,market and products)field trips to red tourist sitesproducts developmentNanjing
万方数据
维普
