Public Emergencies and Channel Relationship Resilience:A Conceptual Model and Propositions
This paper focuses on the important issue of how enterprisesensure the healthy development of channel relationships and achieve channel performance improvement in crisis.By integrating relationship marketing theory and organizational resilience theory,and expanding the concept of organizational resilience from within organizations to between organizations,the paper proposes the concept of channel relationship resilience.Given the limitations of the current literature in the field of relationship marketing,including main-ly focusing on internal issues of channel relationships,exploring how to respond to channel relationship cri-ses from the perspective of a single enterprise,and rarely paying attention to the results of resolving channel relationship crises,taking into account multiple factors of channel relationships and external environment,a conceptual model which covers the factors affecting channel relationship resilience,their effects,and bound-ary conditions is constructed.Research points out that the economic,behavioral,cognitive,and relational factors of both parties in the channel can affect the resilience of channel relationships,and these relationships may be influenced by the moderating effects of the dual relationship among enterprises,across enterprises,and environmental factors;Although strengthening the resilience of channel relationships can improve chan-nel performance,this positive effect variesaccording to the effectiveness of legal enforcement in the cities where both parties are located and the degree of influence from Confucianism.
万方数据
维普
