The enhancement of digital literacy of counselors in vocational colleges is an important strategy to respond to the digital transformation of education,which is of great significance for improving the quality of education and management in this era.This paper focuses on the significance of digital literacy of counselors in vocational colleges as well as revealing the difficulties in its development in education and management practice such as the decline of the subject intention,the weakness of the research and training mechanism,and the need to build an evaluation sys-tem.In order to break through those difficulties,this paper puts forward three solutions like constructing the value e-cology of the subject intention,building the institutional mode of the cultivation of excellent teachers,and shaping scientific and effective ways of evaluation.