A Study on the Communication Value of the"Two Roads"Spirit from the Perspective of Peripheral Communication Theory
The"two roads"spirit is one of the important contents of the spiritual pedigree of the first batch of CPC people.The"two roads"spirit,as an important component of socialist core values,is of great significance in guiding public values and pro-moting social harmony.However,with the acceleration of globalization and the rapid development of information technology,the increasingly complex and ever-changing media environment has posed new challenges and requirements for the dissemination of spiritual culture.Especially for the"two roads"spirit with profound cultural heritage and historical value,how to effectively spread it in modern society,and how to further consolidate social consensus and enhance cultural confidence in the dissemination process have become common concerns in the academic and practical fields.At present,research on the"two roads"spirit main-ly focuses on its historical value,cultural significance,spiritual connotation and characteristics,value grasp and practical appli-cation.However,how to effectively expand its influence and recognition in modern society has not been fully explored from the perspective of communication theory.In view of this,this article takes the"two roads"spirit as the research object,guided by the theory of peripheral communication,to explore the dissemination value of the"two roads"spirit in the surrounding areas.Its in-novation lies in applying peripheral communication theory to the study of the dissemination of the"two roads"spirit,revealing how to more effectively disseminate socialist core values in a decentralized communication model.The application of peripheral communication theory to the study of the value of the"two roads"spiritual communication aims to explore a new communication approach,in order to promote the widespread dissemination of the"two roads"spirit in contemporary society.
"two roads"spiritperipheral communication theorycommunication value