Research on the Design of Red Cultural and Creative Products in South Anhui Based on Narrative Design
As a medium,creative products play an important role in the process of red culture dissemination,therefore,it is in-creasingly important to pay attention to the narrative experience of the products.Taking the red cultural elements of southern An-hui as the research object,we explore the feasibility and necessity of integrating narrative design into red cultural and creative products through a large amount of literature research and specific design practice,and propose a narrative design model for southern Anhui red cultural and creative products.From three perspectives of setting narrative themes,selecting formal elements and setting narrative contexts,the design ideas of southern Anhui red cultural and creative products are summarized,i.e.keep-ing in mind the cultural characteristics of southern Anhui,narrating with forms and setting contexts with character positioning.The narrative design method can make the South Anhui red cultural and creative products have more unique cultural characteris-tics and market advantages in the market competition,and is an effective way to promote the inheritance and development of South Anhui red culture.
narrative designred culture in southern Anhuired cultural and creative products
万方数据
维普
