The meaning of Cì Kè has been experiencing the semantic generalization motivated by cognitive metaphor,rendering it-self one of the buzzwords today.The process of the semantic generalization of Cì Kè is analyzed from three stages,namely,se-mantic metaphor,semantic abstraction and finally——semantic generalization,finding that the register of Cì Kè has extended beyond the occupational domain to the commodity domain,and then to the emotional domain now.In addition,the reasons for its prevalence are discussed in depth on basis of memetics.
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