Research on Spatial Construction and Rural Governance of Social Capital Embedded in Rural Tourism Market:A Case Study of Z County,Chongqing
When social capital is embedded in rural tourism markets,the degree of relational embedding affects the sustainable development of rural tourism,while the mode of spatial embedding influences the improvement of rural human settlements.Therefore,rural governance must comprehensively evaluate its economic and spatial values.Based on a survey of rural construction in 19 villages across 7 townships in County Z,Chongqing,this paper identifies four typical embedding patterns.Through specific case analyses,it is found that when social capital is embedded in rural tourism markets,there exists a certain correspondence between the mode of spatial embedding and the degree of relational embedding.The following suggestions are proposed:(1)Rural governance should actively promote the integration of social capital into rural tourism markets through"strong spatial embedding"and"strong relational embedding"to avoid"insufficient relational embedding"caused by"insufficient spatial embedding";(2)Village collectives should act as intermediaries between social capital and villagers to prevent excessive relational embedding,thereby achieving better mutual development.
Social CapitalEmbedding TheoryRural TourismRural Governance
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