A Case Study on the Evaluation of the Degree of Tourist Satisfaction Based on the Tour Experience
The 21st century is the era of experience tourism. People's tourism demand of this era presents new features, namely from traditional sightseeing and leisure demand to the higher level tourism demand aiming at unforgettable experience. For the tourism industry, this change will make the central task of tourism business from simply providing tourism products and service to tourists to creating unforgettable tourism experience. Based on this background, the present study attempts to find a new way assessing tourist satisfaction under the background of experience tourism, so as to give a more scientific theoretical guidance to the tourism management. First of all, with the literature analysis method, this study had a systematic overview of the theory of tourist satisfaction evaluation and the fundamental theory of experience tourism, and constructed the system of goals and principles as well as the new model of tourist satisfaction evaluation. A structured questionnaire with vivid evaluation index was designed and an investigation was carried on based on the questionnaire then. Further, the evaluation model of tourist satisfaction by the analytical hierarchy process (AHP) was constructed and it was tested for consistent cy. In addition, this paper validated the feasibility of the evaluation model by applying in three typical destinations, and came to some helpful conclusion to the running and management of these places as well as putting forward five principles that should be insisted by the government and the tourism enterprises while planning.
tour experiencethe degree of tourist satisfactionevaluation model
NETL
NSTL
万方数据
维普
