首页|基于网络文本的丝绸之路旅游形象感知研究

基于网络文本的丝绸之路旅游形象感知研究

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  • 国家科技期刊平台
  • NETL
  • NSTL
  • 万方数据
  • 维普
采用文本挖掘法分析蚂蜂窝中关于丝绸之路（中国段）的440篇游记，研究表明：游客所选择的游线集中于西安至敦煌段，尤为关注敦煌，游踪集中于甘肃和青海境内，而洛阳至西安及敦煌至新疆段受关注程度略低；游客对丝绸之路旅游资源认知形象较为综合，既有洞窟壁画、遗址遗迹等人文景观，又涵盖大漠孤烟、长河落日等自然景观，情感倾向积极且一致；当地生活体验成为旅游活动的重要组成，司机具有重要的导游作用。由于丝绸之路沿线各区旅游业发展条件和态势不均，应分别采取不同的形象建设策略；丝绸之路主题形象塑造要遵循“和而不同”的理念；各地政府应加强公共文化空间和公共文化设施建设，并加强对旅游汽车司机的引导、监管和培训。
Study on the Perception of Tourism Image on Silk Road Based on Web Text Analysis
440 travel notes on Silk Road ( China section) are analyzed by Text Mining Method, and the research shows that the tour routes chosen by the tourists are mainly the route from Xian to Dunhuang, especially focus on Dunhuang, the tour traces are chiefly centralized in Gansu and Qinghai, but the routes from Luoyang to Xian and from Dunhuang to Xinjiang are less focused, however, the cognitive images of the tourism resources of the tourists on the Silk Road are relatively comprehensive, including both the humanities landscape as the grottos, the murals or the sites and relics, and the natural landscape as the desert, the Yellow River or the setting sun, therefore, the impression opinions tend to be positive and consistent. Local life experience becomes an important tourism activity, and the drivers play an important guiding role. Because the development condition and pattern of the regional tourism along the Silk Road are not uniform, Chinese Government should use different image construction strategies, the theme image construction along the Silk Road should follow the idea of “harmony and difference”, and the governments along the Silk Road should consolidate the construction of public culture space and public culture facilities while enhancing the guidance, supervision and training of the bus drivers for the route.

web texttourism imagetourism cognition imagetourism emotion imageemotion tendencycontent miningSilk Road( China section)Dunhuangtourism route

程圩、隋丽娜、程默

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陕西省社会科学院 文化产业与现代传播研究所，西安710065

西安外国语大学 旅游学院人文地理研究所，西安710028

西安市发展和改革委员会 市经济研究所，西安710021

网络文本 旅游形象 旅游认知形象 旅游情感形象 情感倾向 内容挖掘 丝绸之路(中国段) 敦煌 旅游线路

国家社会科学基金资助项目国家自然科学基金资助项目陕西省社科基金资助项目西安市发展和改革委员会西安建设丝绸之路经济带（新起点)重大课题

13BGL0874130116213Q150

2014

10.3969/j.issn.1674-8131.2014.05.12

西部论坛
重庆工商大学

西部论坛

CHSSCD北大核心
影响因子：1.032
ISSN：1674-8131
年,卷(期)：2014.(5)
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