首页|信息传播培养理论视域下的农户亲环境行为研究——对甘肃省19个县(区)542农户的调研分析

信息传播培养理论视域下的农户亲环境行为研究——对甘肃省19个县(区)542农户的调研分析

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  • 国家科技期刊平台
  • NETL
  • NSTL
  • 万方数据
  • 维普
大众传播媒介及农业信息服务网络通过环保信息传播可在潜移默化中培养农户的亲环境价值观,进而影响农户的亲环境行为.基于信息传播培养理论,整合计划行为理论和"信念—价值—规范"理论构建亲环境行为理论模型,并采用甘肃省19个县(区)542户样本农户的调研数据进行验证,结果显示:环保信息的有效传播可以潜移默化地强化农户的亲环境价值观,农户的亲环境价值观、行为态度、主观规范、知觉行为控制及责任归属均对其亲环境行为有显著的正向预测作用,农户经营规模和专业化水平对其亲环境行为也有显著正向影响.应提高农户生产经营的规模化和专业化程度,加强对农户亲环境价值观及主体责任认知、亲环境行为知识和技能等方面的教育和培训,并充分发挥农村干部、党员、能人等的带头示范作用,以有效促进农户亲环境行为.
Research on Farmers'Pro-environment Behavior and Influencing Factors from the Perspective of Information Cultivation Theory—Survey and Analysis of 542 Farmer Households in 19 Counties of Gansu Province
The mass media and the agricultural information service network cultivate the pro-environment values of the farmers imperceptibly, and then affect the pro -environment behavior of the farmers. Firstly, based on information dissemination cultivation theory,holistic plan behavior theory and belief-value-standard theory,pro-environment behavior theory model is constructed and tested by survey data of 542 sample farmer households of 19 counties of Gansu Province. The results show that the transmission of environment protection information can imperceptibly intensify pro -environmental value concept of farmers, that the pro -environment value outlook, behavioral attitude,subjective norm,perceived behavioral control,and the responsibility of farmers have a positive predictive effect on their pro-environment behavior, and that the scale of farmers'management and the level of specialization also have a significant positive impact on the pro-environmental behavior of farmers. China should raise the scale and specialization extent of production and management of the farmers, strengthen the training and education of the farmers on pro-environment value outlook, subjective responsibility awareness, knowledge and skills and so on, bring modeling behavior of rural cadres, Party members and able persons and so on into fully play,in order to effectively boost pro-environment behavior of the farmers.

information dissemination cultivation theorytheory of planned behaviorbelief -value -normative theorypro-environment behaviorpro-environment value outlookrural information strategyagricultural information service networkmass transmission media

石志恒、晋荣荣、穆宏杰

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兰州财经大学农林经济管理学院,兰州730020

兰州财经大学经济学院,兰州730020

信息传播培养理论 计划行为理论 "信念—价值—规范"理论 亲环境行为 亲环境价值观 农村信息化战略 农业信息服务网络 大众传播媒介

甘肃省科技计划资助软科学专项甘肃省哲学社会科学规划项目国家发改委"关于推进农业农村信息化建设的若干问题研究"

1504ZKCA013-6YB052

2018

10.3969/j.issn.1674-8131.2018.02.003

西部论坛
重庆工商大学

西部论坛

CHSSCD北大核心
影响因子：1.032
ISSN：1674-8131
年,卷(期)：2018.28(2)
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