摘要
随着经济发展与社会变迁,城市形态开始由生产型向消费型转变,消费者的消费观念、消费需求发生改变.许多城市商业街道存在慢行功能欠佳、体验消费不足、消费氛围薄弱等不适应新时代消费诉求的诸多问题,城市消费空间更新需要新的理念思路.场景理论关注富有消费精神符号的实体空间营造,指导城市通过塑造新的消费场景提升商业活力、满足消费需求.进而以北京马连道路为例,将城市商业街道消费场景解构为通行场景、游憩场景、商业场景,构建城市商业街道消费场景重构实施路径,以营造慢行便捷的通行场景、开放交往的游憩场景、沉浸体验的商业场景为目标,在空间层面提出城市商业街道消费场景重构策略.
Abstract
With economic development and social changes,the urban form has begun to change from production-oriented to consumption-oriented,and the consumer's consumption concept and demand have changed.Many urban commercial streets have a lot of problems such as limited slow-moving functions,insufficient experiential consumption,weak consumption atmosphere,etc.,which are not adapted to the demands of new consumption,and new conceptual ideas are needed for creating urban consumption space.The theory of scenes focuses on the creation of physical space rich in consumer spirit symbols,which can guide cities to enhance commercial vitality and satisfy consumer demand by shaping new consumption scenes.Taking Maliandao Street in Beijing as an example,we deconstruct the consumption scene of the commercial street into the slow-traffic scene,recreation scene,and commercial scene,and construct the implementation path for reconstructing the consumption scene of the commercial street.To create a convenient slow-traffic scene,an interactive leisure scene,and an immersive commercial scene,the strategy of reconfiguring the consumption scene of the commercial street is proposed at the spatial level.
基金项目
北京市科委"设计之都"重大课题(Z181100000618005)
北京建筑大学研究生创新项目(PG2023025)
NETL
NSTL
万方数据