有"缘"有"故":媒介社会视域下网红城市文化的设计理念、生成机制和传播策略
There Is"Fate"and"Reason":The Design Concept,Generation Mechanism and Communication Strategy of Internet Celebrity Urban Culture from the Perspective of Media Society
袁华 1沈正赋2
作者信息
- 1. 安徽师范大学马克思主义学院,安徽芜湖,241002
- 2. 安徽师范大学新闻与传播学院,安徽芜湖,241002
- 折叠
摘要
文化赋予网红城市可持续发展的生命力.数字媒介时代,网红城市的频频"出圈",很大程度上是由城市深处的文化底层逻辑决定的.网红城市文化不是向来就有的,而是在流量的持续关注下吸收原有城市文化内核,迎合新型社会交往方式和公众文化消费需求的基础上生成发展而来的.网红城市文化形成发展是在地文化、媒介形塑和系统传播共同作用的结果.
Abstract
Culture gives the vitality of the sustainable development of the Internet celebrity city.In the era of digital media,the frequent outing of Internet celebrity cities is largely determined by the underlying cultural logic in the depths of the city.Internet celebrity city culture has not always existed,but has been generated and developed on the basis of absorbing the original urban cultural core and catering to new social communication methods and public cultural consumption needs under the continuous attention of traffic.The formation and development of Internet celebrity city culture is the result of the joint action of local culture,media shaping and systematic communication.
关键词
媒介传播/网红城市文化/文化塑造/设计理念/生成与传播Key words
Media Communication/Internet Celebrity City Culture/Cultural Shaping/Design Concept/Generation and Propagation引用本文复制引用
基金项目
国家社会科学基金后期资助项目(19FXWB020)
出版年
2024
NETL
NSTL
万方数据