网红城市何以长红?影响城市品牌可持续性的因素——基于26个案例的模糊集定性比较分析
How Do Cities That Become Famous Online Continue to Be Popular?Factors Affecting the Sustainability of City Brands:Based on the Qualitative Comparison Analysis of 26 Cases
严小翔 1李济翔1
作者信息
- 1. 澳门大学社会科学学院,澳门,999078
- 折叠
摘要
网络走红为城市的发展带来了机遇与挑战.网红城市如何实现长红?为回答此问题,运用模糊集定性比较分析方法,基于城市品牌理论构建了"情景—策略"分析框架,对影响城市品牌可持续性的因素进行分析.研究发现,当地方政府领导重视不足时,如果地方政府能采用城市品牌营销并改善城市营商环境,那么规模较小的城市能够保持长红.当地方政府领导高度重视时,如果地方政府采用城市品牌营销并呼吁市民进行共同生产,那么城市规模较大的网红城市也能实现长红.研究结论有助于理解网红城市成为长红城市的多因素组合路径,同时也启示了地方政府应做好城市品牌战略规划、改善营商环境并鼓励市民参与共同生产.
Abstract
Becoming famous on the Internet brings opportunities and challenges to the development of cities.How does the Internet popular City realize long popularity?To answer this question,this paper constructs a"Scenario-strategy"framework based on the theory of urban brand.It analyzes the factors that affect the sustainability of urban brands.The study found that when local government leaders pay less attention if the local government continues to carry out urban brand marketing and improve the urban business environment,the smaller cities can keep red.When local government leaders attach great importance to it,if local governments adopt a city brand marketing strategy and call on citizens to co-produce,the larger cities can achieve long-term popularity.The conclusion is helpful to understand the multi-factor combination path of internet popular city becoming long popularity city and enlighten local government to do well in City brand strategic planning,improve the business environment,and encourage citizens to participate in common production.
关键词
网红城市/城市品牌/可持续性/定性比较分析Key words
Internet Popular City/City Brand/Sustainability/Qualitative Comparative Analysis引用本文复制引用
出版年
2024
NETL
NSTL
万方数据