With the acceleration of urbanization,public transportation,as an important mode of urban transportation,is facing new challenges and changes.As the main consumers and urban residents in the future,the Generation Z youth group is very important for the development of the bus industry.This paper understands the consumption habits,values and travel needs of Generation Z youth,innovates and optimizes public transportation services according to their characteristics,and proposes corresponding public transportation marketing strategies to enhance the attractiveness and competitiveness of public transportation.
urban public transportGeneration Zconsumption characteristicspassenger flowmarketing
NETL
NSTL
维普
万方数据
