首页|Tourist Perception and Development Strategies on Culture and Commerce in a Historic Area:A Case Study of Dayan Ancient Town in Lijiang
Tourist Perception and Development Strategies on Culture and Commerce in a Historic Area:A Case Study of Dayan Ancient Town in Lijiang
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The development of tourism in historic areas imposes immense pressure on heritage conservation,leading to issues such as commercial en-croachment and the loss of cultural uniqueness in many domestic areas. Dayan Ancient Town,as an integral part of the Old Town of Lijiang,a World Cultural Heritage Site,faces increasing challenges due to commercialization. This paper explores the cultural and commercial development of Dayan Ancient Town from the perspective of tourist perception. Using the Analytic Hierarchy Process (AHP),this study develops an evaluation system and visualization to analyze both cultural and commercial perceptions of tourists. The findings reveal that tourists' cultural perception of the town is lim-ited,while their commercial perception is prominent. Furthermore,the study examines the distribution of cultural attractions and commercial estab-lishments,revealing that the current cultural attractions can't contribute to high and continuous cultural perception results. The study finally proposes recommendations for enhancing tourist perception of the ancient town,such as establishing multi-level protection and development strategies,infus-ing cultural attributes into business,and expanding cultural attraction clusters.
historic areaDayan Ancient Towntourist perceptionheritage conservationcommercialization
Zhang Wenzheng、Hu Yike、Liu Jinxin、Lai Yuan
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School of Architecture,Tianjin University
Key Program of the National Natural Science Foundation of China
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