首页|《人生海海》:从文学低谷中掀起畅销热潮

《人生海海》:从文学低谷中掀起畅销热潮

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当前,网络技术冲击和人们阅读习惯转变,我国的文学出版现状不容乐观,文学类书籍在市场上的占比逐年下降,严肃文学作品更是持续走低。《人生海海》凭借自身扎实的故事内容以及高效的营销策略,在不到一年时间内突破100万册销量,引起行业震动。这种现象级畅销作品为其他文学类书籍的出版提供了借鉴。
The Sea of Life:Rising from a Literary Depression to a Popular Trend
Currently,due to the impact of network technology and changes in people's reading habits,the current situation of literary publishing in China is not optimistic.The proportion of literary books in the market is decreasing year by year,and serious literary works continue to decline.The Sea of Life achieved sales of over 1 million copies in less than a year with its solid story content and efficient marketing strategy,causing industry shock.This phenomenon level best-selling work provides reference for the publication of other literary books.

The Sea of Lifeliterary publishingpublic praise accumulationmarketing

刘桂霞

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青海民族大学预科教育学院,青海 西宁 810007

《人生海海》 文学出版 口碑积累 营销

2024

长沙航空职业技术学院学报
长沙航空职业技术学院

长沙航空职业技术学院学报

影响因子:0.373
ISSN:1671-9654
年,卷(期):2024.24(3)
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