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滁州市琅琊山风景区公共意象的研究

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本文通过问卷调查的方式,对不同人群就滁州市琅琊山风景区的八个主要景点进行了公共意象的调查,得出了该风景区的最美景点、最吸引人的景点、最值得自豪的景点、景区的中心、景区的象征、推荐参观的景点,并对该风景区开发、增加游客认知度等方面进行了阐述。指出通过对风景区内核心景点提升改造,对游客认知度较低的景点进行包装、宣传,达到整体提升琅琊山风景区旅游价值的目的。
Through the way of questionnaire survey, for different people, We have carried out the survey of public image to eight main scenic spots of Langya Mountain Scenic Spot in Chuzhou city .Through the results of the survey we can know which is the most beautiful and appealing scenic spot, the center of scenic spot ,the symbol of Langya Mountain Scenic Spot.In addition,we get the recommended attractions.And the scenic development, increasing awareness of tourism and other aspects are described. Pointed out that we can enhance the overal value of Langyashan Scenic spot through the development of the core scenic spot and the packaging, propaganda of the Low awareness attractions .

Langya Mountain Scenic Spotscenic spotpublic imagetourism

李涛、熊璨

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滁州学院生物与食品工程学院 安徽省 232000

琅琊山风景区 公共意象 景点 旅游

国家级滁州学院大学生创新创业训练计划项目资助

2013CXXL037

2014

ISSN:
年,卷(期):2014.(31)
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