Innovation Path of Digital Marketing Education in Higher Vocational Colleges from the Perspective of New Quality Productive Forces
As the core driving force to promote social progress,new quality productive forces are fundamentally derived from scientific and technological innovation and ultimately points to industrial upgrading. The key lies in the cultivation and support of talents. As the cradle of training high-quality skilled personnel,higher vocational education plays a vital role in the development of new quality productive forces. Meanwhile,the rapid evolution of new quality productive forces also poses new challenges to higher vocational education. On the basis of analyzing the two-way driving of new quality productive forces and higher vocational education,aiming at the outstanding problems in the talent training process of digital marketing education in higher vocational education,four paths are proposed:industry pulsation synchronization—curriculum content dynamic update strategy;learning interactive innovation—student demand responsive teaching;teacher ability improvement—practical skills and resource integration strategies;practice and innovation wings—new model design for cultivating students' ability. It aims to promote the deep integration of higher vocational education and new quality productive forces,and jointly breed high-quality digital marketing talents to meet the needs of the digital economy era.
new quality productive forcestalent traininghigher vocational collegesdigital marketing
NETL
NSTL
万方数据
