With the continuous development of science and tech-nology,digitalization has become a new driving force to promote industrial upgrading.BIM information model plays an important role as an information carrier in en-gineering field.The application research is expounded in the aspects of BIM technology in pre-project,scheme design,preliminary design,construction drawing design,engineering measurement and cost control,construction drawing production and digital delivery,analyzing the digital development route of building design driven by BIM technology,to enhance the competitiveness of enterprise digital design.