How can medium,small and micro enterprises use social media technology to acquire,transform and absorb knowledge,so as to achieve innovative development?Based on the dynamic capabilities theory,this article applied survey data from 371 medium,small and micro enterprises and found that:(1)Social media usage significantly improves the comprehensive innovation performance of medium,small and micro enterprises;(2)Social media usage positively affects potential absorptive capacity and realized absorptive capacity;(3)Both potential absorptive capacity and realized absorptive capacity partially mediate the relationship between social media usage and comprehensive innovation performance;(4)Innovation atmosphere will promote the positive relationship between absorptive capacity and comprehensive innovation performance,and there is a moderated mediation effect.Further,by collecting the social media adoption data of companies listed on the Science and Technology Innovation Board and GEM,and conducting robust test in the two dimensions of panel data and cross-sectional data,the above conclusion still holds.This article reveals the absorptive capacity mechanism of social media technology empowering comprehensive innovation of medium,small and micro enterprises,which can be used to guide practices.
关键词
中小微企业/社交媒体应用/吸收能力/创新氛围/综合创新
Key words
MSMEs/social media usage/absorptive capacity/innovation climate/comprehensive innovation
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