Discussion on the Theoretical Models of Self-interest Preference and Social Preference
Exploratory and confirmatory factor analysis was used to verify the double-dimensional bipolar theoretical structural model of self-interest preference and social preference. The double-dimen-sion in the model structure refers to the first-order double factors that constitute the preference matrix:so-cial preference and self-interest preference. The social preference includes three sub-dimensions of altru-ism preference,reciprocity preference and inequality aversion,and the self-serving preference includes self-interest and rationality. In addition,the survey of 1,143 college students of 12 different disciplines and another 747 subjects of this study from 9 different occupations found that:1) The group preference of pedagogical students and teachers belongs to the preference of"strong altruism-fairness"and"weak selfishness-rationality";2) The preference types of economics majors and banking service professionals belong to the preference of"egoism-rationality"and"weak altruism-fairness";3) Medical students and doctors belong to"altruism-reciprocity"preference;4) Law students and lawyers belong to"reciprocity and fairness"preference;5) Police and firefighters belong to the"altruistic rational"preference;and 6) Private business owners belong to the"mutual-self-interest"preference. The preferences of other disci-plines and occupations were not obvious.
self-interest preferencesocial preferencetwo-dimensional bipolar model
万方数据
维普
