摘要
位于重庆市东南部的石柱县有着悠久的蚕桑生产历史,蚕桑资源丰富.当地的旅游开发项目以康养旅游、乡村旅游、民俗旅游为主,尚缺少对蚕丝文化旅游的关注.为了使蚕丝文化进入石柱县的旅游开发项目,本文对石柱县蚕丝文化旅游开发的内在优势与外在条件进行分析,提出进行场馆建设,打造蚕桑主题和划分游客群体,走精品路线并依托产业集群,建设蚕桑品牌及讲好文化故事,策划蚕丝文化旅游节日等融合发展方式,以期增加当地旅游业的文化内涵,并促进蚕丝文化旅游与蚕桑产业深度融合发展.
Abstract
Shizhu County in southeast Chongqing has a long history of sericulture development,rich ser-iculture resources,good foundation conditions for silk cultural tourism development,and great develop-ment potential.The development on Shizhu tourism mainly focuses on health tourism,rural tourism and folk tourism,but lacks attention to silk culture tourism.This paper combines silk culture and Shizhu tourism development,analyzes the internal advantages and external conditions of Shizhu silk culture tourism development,and proposes integrated development methods such as building venues,creating silk culture theme,dividing tourist groups,making high-quality routes,relying on industrial clusters,building sericulture brand,telling cultural stories,and planning tourism festivals,so as to innovate the sericulture industry,increase the connotation of tourism and promote the development of Shizhu silk culture tourism.
基金项目
2023年重庆市教育委员会人文社会科学研究项目(23cqjw5657)
重庆市教育委员会人文社会科学研究项目(22SKJD088)
重庆市社会科学规划项目(2021YBCS51)
维普
万方数据