Research on Co-creation Mechanism of Digital Entrepreneurship Opportunities of Traditional Manufacturing Enterprises—Take FAW Hongqi Brand as an Example
张敏 张鑫
2024，Issue(1) ：107-127.
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万方数据
传统制造业企业数字创业机会共创机理——以一汽红旗品牌为例
Research on Co-creation Mechanism of Digital Entrepreneurship Opportunities of Traditional Manufacturing Enterprises—Take FAW Hongqi Brand as an Example
Using the longitudinal single-case study method,the co-creation mechanism of digital entrepreneurship opportunities of traditional manufacturing enterprises is studied based on the FAW Hongqi brand.The research shows that the co-creation process of digital entrepreneurship opportunities in traditional manufacturing enterprises conforms to the logic of effectuation,forming two paths:"business-driven digital entrepreneurship opportunity co-creation"and"innovation-driven digital entrepreneurship opportunity co-creation".Finally,the mechanism model of"scenario-digital entrepreneurship opportunity set-digital entrepreneurship opportunity co-creation path-digital entrepreneurship opportunity co-creation result"of traditional manufacturing enterprises is constructed.
关键词
数字创业/机会共创/传统制造业企业/一汽红旗
Key words
Digital Entrepreneurship/Opportunity Co-creation/Traditional Manufacturing Enterprises/FAW Hongqi
万方数据