This paper explores the application value of the project-based learning(PBL)teaching model in building first-class product design programs.It discusses how the PBL teaching model can help transform and upgrade the talent training objectives of product design programs to meet the demands of first-class discipline construction and establish its application value in top-tier product design education.The paper first identifies the existing problems in product design education,particularly the challenge of cultivating students'innovative design abilities.It then details the steps and functions of the PBL teaching model.Subsequently,the paper analyzes the compatibility of this teaching model with product design education,as well as how it can stimulate students'learning interest and innovative thinking.Finally,using specific case studies,the paper discusses the practical application of the PBL teaching model in product design courses.The PBL teaching model,which emphasizes teaching through practical projects,effectively develops students'ability to solve real-world design problems and aligns with the objective of nurturing innovative talents in top-tier product design programs.Applying this teaching model in product design education can facilitate the transformation and upgrade of educational content and teaching methods,enhance the quality of talent training,and provide valuable insights for constructing first-class product design programs.