从设计案例中初探字体设计在红色文化中的当代价值
Exploring the Contemporary Value of Type Design in Chinese Red Culture from Design Cases
刘钊1
作者信息
摘要
通过设计案例从"文字-字体是意识形态""字体是时代的表征"以及"当代字体设计服务红色文化"为出发点,讨论了字体在红色文化语境下,如何与当代视觉文化、视觉传达手段相结合,服务不同年龄段、不同诉求、不同群体的受众.探索字体设计润物无声的红色教育的可能性,为红色文旅开辟一条新的路径.
Abstract
The article discusses,through several design cases,the points of"Typography as Ideology""Typography as a Representation of the Times",and"Contemporary Typeface Design Serving Red Culture".It examines how typography,within the context of red culture,can integrate with contemporary visual culture and communication methods to serve audiences of different ages,needs,and groups.The article explores the subtle possibilities of typography in red education,aiming to open new pathways for red cultural tourism.It pushes typography design from the visual domain back into history and literature,while also advancing it into modern technology and contemporary design methods,seeking the potential for typography to enter a cultural and industrial"closed loop".By enhancing the overall design quality of red culture and its cultural products,it aims to increase public engagement with red culture and subsequently develop differentiated experiential designs for various consumers.
关键词
字体设计/红色文化/意识形态/红色文旅/红色文创Key words
type design/red culture/ideology/red cultural tourism/red cultural and souvenirs引用本文复制引用
出版年
2024
NETL
NSTL
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