A Study on the Symbolic Narrative of Yimeng Red Cultural and Creative Design
Confronted with the issues of insufficient cultural connotation and homogenization of Yimeng red cultural and creative product design,this paper delves into the humanistic and historical origins of Yimeng red culture,outlines the development and spiritual essence of the Yimeng spirit,proposes a shif towards symbolic narrative of Yimeng red culture design,and constructs a symbolic narrative method model,the study guides design practice from four aspects:theme selection,story mining,plot design and symbolic discourse expression.It expresses the form,behavior,and artistic conception of red cultural and creative works from the perspectives of resemblance symbols,indicator symbols,and convention symbols.By appling symbolic narrative to Yimeng red cultural and creative product design,this paper aims to deepen the theme of red culture,enhance the interactive experience and emotional value of product,implement differentiated strategies,and play an educational role in red culture for users.
Yimeng red genesymbolnarrativecultural and creative design
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