Through the analysis of the survey results of college students'employment view by analytic hierarchy process(AHP),it is found that contemporary college students pay attention to pragmatism and utili-tarianism,weaken the spirit of struggle,emphasize individual interests,lack the spirit of dedication,and need the nourishment of red culture.Red culture has a powerful function of casting souls and educating people.It is the spiritual coordinate of cultivating college students'ideals and beliefs,the spiritual motivation of taking re-sponsibility,and the spiritual pillar of hard work.It provides theoretical support and practical guidance for the cultivation of college students'employment view.In the process of cultivating the employment view of col-lege students in red culture,we should stick to the main position of campus,rely on the new carrier of net-work,build a big stage of practice,and lead college students to form a correct employment view.
college studentemployment viewanalytic hierarchy processred culture