Research on Immersive Tourism Performing Arts Tourist Petforming—Take the"See Again"Series as an Example
Taking"See Pingyao Again","See Dunhuang Again"and"See Wutai Mountain Again"in the"See Again"series as examples,the authorcollects the relevant evaluation content of tourism and per-forming arts published on Ctrip,and uses grounded theory and IPA analysis to study the influencing factors of immersive tourism and performing arts.Through grounded theory analysis,32 initial concepts such as brand attraction and friend recommendation,8 initial categories such as travel motivation,preparation before watching,management service,performing arts environment,performing arts art,performing arts connota-tion,tourist participation and evaluation and reflection,and 3 main categories such as pre-trip decision-mak-ing,in-trip experience and post-trip behavior are analyzed.A tourist experience model of immersive tourism performing arts based on time clues is constructed.Using IPA analysis method to analyze and classify 20 factors involved in in-trip experience,it is concluded that mobile viewing,actor performance and so on are important factors affecting tourists'experience of immersive tourism performing arts,while order manage-ment,ticket management,story plot and so on are aspects that need to be improved and enhanced.
NETL
NSTL
万方数据
