Analysis of Influencing Factors of College Students'Participation in Online Public Opinion in Universities under 5W Communication Mode
Based on Lasswell's 5W factor model of social communication,this paper investigates the current situation of college students'participation in university online public opinion,and analyzes the influencing factors of college students'participation in university online public opinion by using correlation analysis and multiple ordered logistic regression model.The results show that the participation of college students in online public opinion has significant correlation with gender and grade.The degree of influence of online public opinion on individual college students and the satisfaction degree of online public opinion guidance are significantly affected by the behavioral variables of college students'participation in online public opinion.Based on the research results,this paper puts forward countermeasures and suggestions for guiding online public opinion in universities.
the 5w mode of Lasswelluniversity network public opinioninfluencing factorspublic opinion guidance
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