Visual Analysis of Research Hotspots in the Construction of Precise Portraits of University Groups in the Era of Big Data
Through in-depth discussion of the research status in the field of precise portrait construction of university groups,the paper focuses on its core themes and development trends.By analyzing various aspects such as publication volume,theme distribu-tion,high-output institutions,highly cited authors,keyword emergence,keyword time series,and keyword co-occurrence,this paper reveals the research characteristics of the field of precise portrait construction of university groups,and analyzes the significant growth trend in this field in the past decade,mainly focusing on user portraits,big data applications,con-struction of university network ideology,smart campus and other topics.The research results provide important theoretical and practical guidance for higher education management and services.