档案管理2024,Issue(2) :107-109,115.

新媒体应用背景下档案专业服务大局的实践路径——基于"闻档察社"微信公众号的案例分析

黄霄羽 张一 吴彦洁
档案管理2024,Issue(2) :107-109,115.

新媒体应用背景下档案专业服务大局的实践路径——基于"闻档察社"微信公众号的案例分析

黄霄羽 1张一 1吴彦洁1
扫码查看

作者信息

  • 1. 中国人民大学信息资源管理学院
  • 折叠

摘要

本文介绍了依托新媒体平台能够捕捉时事并融合创作立体呈现、突破圈际以辐射多元阅读受众、传播高效以推动响应大政方针的客观优势,"闻档察社"原创微信公众号形成档案专业服务中心大局的特色实践,具体表现为密切追踪时事以专业视角切入、理论联系实践并多方协同思政、契合多元受众同时扩展辐射范围等.在此基础上,笔者从内容创作、运营主体、成果输出三个方面提出"闻档察社"在未来的发展目标,或可为其他同类型新媒体运作提供参考.

Abstract

Utilizing the advantages of new media platforms,the original WeChat public account"Wendangchashe"has successfully established itself as a key player in serving national central tasks through its unique approach to capturing current events and presenting them in a dynamic and engaging manner.By breaking through traditional media circles,"Wendangchashe"has been able to reach a diverse audience and efficiently disseminate information to promote responses to major policies.One of the key characteristics of"Wendangchashe"is its ability to closely track current events from a professional perspective,combining theory with practice to provide insightful analysis.Additionally,the platform excels in coordinating multi-party ideological and political education efforts,catering to a wide range of readers and expanding its reach.Looking towards the future,the author of"Wendangchashe"has outlined three key development goals for the platform:enhancing content creation,optimizing operational strategies,and increasing achievement output.These goals are intended to not only further solidify"Wendangchashe's"position as a leader in new media applications but also to provide valuable insights for other similar platforms.

关键词

新媒体应用/档案服务/中心大局/闻档察社/时事/协同/多元

Key words

New media applications/Archival services/Central tasks/Wendangchashe/Current affairs/Collaboration/Diversity

引用本文复制引用

出版年

2024
档案管理
河南省档案局

档案管理

CHSSCD北大核心
影响因子:0.509
ISSN:1005-9458
段落导航相关论文