Under the background of the rapid development of cultural and creative industries,the market-oriented design of archival cultural and creative products,as an important carrier for inheriting and carrying forward archival culture,is particularly important. Based on the theory of affordance,from the four dimensions of perceived affordance,cognitive affordance,behavioral affordance and functional affordance,this paper analyzes the perceived contacts,decoding keys,behavioral guidance and ultimate purpose of the market-oriented design of archival cultural and creative products,and puts forward the corresponding design strategies,aiming at providing theoretical support and practical guidance for the market-oriented design of archival cultural and creative products.
关键词
档案服务/文创产品/可供性理论/市场化设计/文化传承/档案叙事/用户画像/个性化
Key words
Archives services/Cultural and creative products/The theory of availability/Market-oriented design/Cultural heritage/Archival narrative/User personas/Individualization
维普
万方数据