Under the background of the rapid development of cultural and creative industries,the market-oriented design of archival cultural and creative products,as an important carrier for inheriting and carrying forward archival culture,is particularly important. Based on the theory of affordance,from the four dimensions of perceived affordance,cognitive affordance,behavioral affordance and functional affordance,this paper analyzes the perceived contacts,decoding keys,behavioral guidance and ultimate purpose of the market-oriented design of archival cultural and creative products,and puts forward the corresponding design strategies,aiming at providing theoretical support and practical guidance for the market-oriented design of archival cultural and creative products.
Archives servicesCultural and creative productsThe theory of availabilityMarket-oriented designCultural heritageArchival narrativeUser personasIndividualization
万方数据
维普
