Discussion on the Opportunities,Challenges and Countermeasures For Management Accounting in the Era of Big Data
In the era of big data,to actively address various challenges and continuously enhance the comprehensive competitiveness of enterprises,it is necessary to strengthen management accounting.This paper provides a deep analysis of the opportunities and challenges faced by management accounting in the era of big data,and proposes effective strategies,including the adoption of advanced technologies,strengthening collaboration between financial and IT departments,and enhancing skills training.