Germany has the largest number of Memory of the World Programs globally.In terms of promoting these Programs internationally,Germany employs a diverse range of strategies,including but not limited to utilizing new media platforms and emerging technologies to promote its documentaries and heritages overseas,publishing Memory of the World publications,hosting international exhibitions,engaging in joint applications for international cooperation and organizing international academic exchanges.These promotions have not only reshaped the international image of Germany,but also facilitated cross-cultural exchanges with other countries and strengthened Germany's cultural soft power,which holds significant value as a reference for China's international cooperation,narrative approaches,and technological applications in the field of the Memory of the World.
关键词
世界记忆/德国世界记忆/档案宣传/海外推广
Key words
Memory of the World/Memory of the World Programs in Germany/Archival Publicity/Overseas Promotion