Research on Overseas Promotion Strategies and Impacts of the Memory of the World Programs in Germany
Germany has the largest number of Memory of the World Programs globally.In terms of promoting these Programs internationally,Germany employs a diverse range of strategies,including but not limited to utilizing new media platforms and emerging technologies to promote its documentaries and heritages overseas,publishing Memory of the World publications,hosting international exhibitions,engaging in joint applications for international cooperation and organizing international academic exchanges.These promotions have not only reshaped the international image of Germany,but also facilitated cross-cultural exchanges with other countries and strengthened Germany's cultural soft power,which holds significant value as a reference for China's international cooperation,narrative approaches,and technological applications in the field of the Memory of the World.
Memory of the WorldMemory of the World Programs in GermanyArchival PublicityOverseas Promotion
万方数据
维普
