Under the background of new media in the new era,the work of publicity,ideology and culture require comprehensive archives to re-search the value of content and reconstruct the content ecology.Through the survey of official WeChat public accounts of comprehensive archives at provincial level and above in China,we analyze the current development status of archival information dissemination content from five aspects:content production,content organization,content dissemination,content operation and content regulation,and put forward the optimization strategies for reconstructing the content ecology of archival information dissemination,including:firmly establishing the original thinking of archives,cultivating high-quality archival communication content;focusing on the cultural vitality of content production,improving the narrative vitality of the content organization;triggering the multifaceted interaction of content dissemination,giving play to the synergy of the all-media dissemination matrix;strengthening the supervision of content operation and establishing a feedback mechanism for the content rules and thus promoting the healthy,standardized and sustainable development of the content ecology of archival information dissemination.
关键词
档案信息传播/传播内容/内容生态/综合档案馆/层次分析法
Key words
Archival Information Dissemination/Dissemination Content/Content Ecology/Comprehensive Archives/Analytic Hierarchy Process
维普
万方数据