From Temporary Renown to Lasting Popularity:Storytelling Mechanisms and Optimization Paths in the Dissemination of Suzhou Silk Archives
Based on the archival storytelling perspective,this paper analyzes the storytelling mechanisms in the dissemination of Suzhou silk archives in six dimensions:narrative logic,narrative subject,narrative resources,narrative content,narrative mode,and narrative audience,based on the idea of posing problems,analyzing problems,and solving problems.Subsequently,the issues of the dissemination of Suzhou silk archives are examined from six dimensions:the dissonance between local and international convergence,the mismatch between the participating subjects and their needs,the dislocation of data form and value,the imbalance between content form and structure,the disjunction between media integration and positioning,and the disorder between user stickiness and participation.Finally,suggestions are proposed at six levels:establishing critical consciousness,carrying out local practice,engaging multiple subjects,fostering sharing and a win-win situation,applying data methods to explore data value,strengthening narrative structure,enhancing immersive experience,deepening media fusion,creating a storytelling universe,and achieving a balance between supply and demand to enhance user stickiness.
Silk ArchivesArchival DisseminationArchival StorytellingSuzhou Industrial and Commercial Archives Center
万方数据
维普
