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资产化导向的档案数字藏品开发框架与策略探析

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数字经济的蓬勃发展推动了数字藏品的资产化转向.文章从内容生产、服务提供方选择、明确产权归属、流通与价值实现、价值共生等环节出发,构建了资产化导向的档案数字藏品开发框架,并进一步提出了资产化导向的档案数字藏品开发策略,即,遵循"内容数字化—内容再创—构建认同"的内容生产逻辑;以合法合规为先,积极寻求联动,依据藏品特性灵活选择服务提供方;多方协商确定档案数字藏品的权利归属;从公益数字藏品和以虚促实、线上线下联动两方面探索档案数字藏品的价值实现;重视与用户的深度互动.
An Exploration of Assetization-oriented Archival Digital Collectibles:Development Frameworks and Strategies
The vigorous development of the digital economy has driven the trend toward the assetization of digital collectibles.This article constructs a framework for assetization-oriented archival digital collections development from the aspects of content production,selection of service providers,clear ownership of property rights,circulation and value realization,and value co-creation.What's more,it further proposes an assetization-oriented strategy for the development of archival digital collections,namely:follow the content production logic of"content digitization-content recreation-building identification";prioritize legality and compliance while actively seeking linkages and flexibly choosing service providers based on the characteristics of the collectibles;and conduct multi-party negotiations to determine the ownership of archival digital collectibles;explore paths for value realization of digital collectibles through public welfare,virtual-to-real promotion,and online-onsite integration;and emphasize deep interaction with users.

Digital AssetsArchival Digital CollectiblesDevelopment of Archival Cultural and Creative ProductsDigital Economy

赵跃、张文文、尹洁、余静茹、李梓雯

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四川大学公共管理学院,四川成都,610065

数字资产 档案数字藏品 档案文创产品开发 数字经济

2024

档案与建设
江苏省档案局,江苏省档案学会

档案与建设

CHSSCD
影响因子:0.298
ISSN:1003-7098
年,卷(期):2024.(8)