Research on Tourist Perception of Theme Parks Based on Text Analysis:Taking Shenzhen Happy Valley as an Example
Taking Shenzhen Happy Valley as the research object,based on network text analysis method,tourist comments on Shenz-hen Happy Valley of Ctrip and Meituan platforms were collected. ROST CM6 word frequency analysis software was used to analyze and organize the results,and GooSeeker text analysis software was used for overall evaluation analysis,high-frequency word analysis,and sentiment analysis. Based on the unique business attributes of Shenzhen Happy Valley Theme Park,this study explores in depth the e-motions,requirements,and satisfaction levels of tourists during their visit,identifies the existing problems in Shenzhen Happy Valley tourism services,and proposes improvement suggestions to provide reference for the tourism development of Shenzhen Happy Valley and similar theme parks.
theme parksnetwork text analysistourist satisfaction
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