The Practice and Improvement Path of Rural Cultural Brand IP Promoting the Integration of Rural Culture and Tourism
The integrated development of rural culture and tourism is an important starting point for rural revitalization, and the cultivation of rural cultural brand IP is an effective way to promote the integrated development of rural culture and tourism. In practice, cultural brand IP can deeply tap rural cultural resources, create market value for rural cultural and tourism integration, promote multi industry integration, extend the cultural and tourism industry chain, and innovate the development mode of rural cultural and tourism. But there are some problems, such as the lack of cultural brand IP communication efficiency and brand effect, the lack of users' awareness of multiple interactions and co creation, and the deep integration of rural cultural symbols to be strengthened. Improving the personification image of rural cultural brand IP, innovating the interactive experience of IP, exploring the integration point of cultural brand IP and rural cultural symbols, and improving the innovation ecology of cultural brand IP for rural cultural tourism integration are of practical significance for strengthening cultural confidence, promoting the development of rural cultural tourism integration, and realizing the comprehensive revitalization of rural areas.
rural culturecultural brand IPintegration of rural culture and tourism
万方数据
维普
