Research on Heilongjiang Painted Pottery Cultural Products under the Background of Rural Revitalization
Heilongjiang painted pottery cultural products have a long history and a wide variety,carrying rich rural culture and regional characteristics of Heilongjiang,and containing multiple values such as culture,economy,and society. However,there are currently problems such as weak inheritance of traditional painted pottery,low market recognition of painted pottery cultural products,small industry scale,and insufficient innovation,which limit the development of painted pottery cultural inheritance and the promotion of intangible cultural heritage. In the context of rural cultural revitalization,by reviewing the development process of Heilongjiang painted pottery culture,exploring its multiple values,further analyzing the foundation,classification,and connotation of Heilongjiang painted pottery cultural product development,and based on the cultural,technological,and talent value orientation of painted pottery cultural products empowering rural cultural revitalization,this paper proposes implementation paths in product innovation,talent cultivation,development platforms,brand building,marketing channels,and other aspects,providing reference for promoting rural cultural revitalization and economic development.
painted pottery cultural productsrevitalization of rural cultureintangible cultural heritage