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分析师关注、员工社会比较与企业慈善捐赠

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现有研究普遍强调利益相关者对企业社会责任实践的推动作用,忽视了不同利益相关者针对企业社会责任的可能冲突.当企业外部利益相关者(分析师)与内部利益相关者(员工)对企业捐赠持矛盾态度时,企业慈善捐赠有何变化?基于2006-2018年中国上市公司的实证分析显示,虽然分析师群体日益关注和期待企业的慈善表现,但当企业内部员工通过社会比较发现其在收入上被"苛待"时,他们会对企业捐赠产生抵制态度,在这种情况下,企业会平衡内外部利益诉求以调整捐赠额度.员工与企业高管团队的收入差距以及与同行(同行业、同地区企业员工)的收入差距均显著削弱分析师关注对企业捐赠的正向影响.上述研究结论通过揭示不同利益相关群体在企业社会责任态度方面的潜在冲突和员工社会比较的触发机制,有利于推动异质性利益相关者交互影响下的企业社会责任研究.
Analyst Attention,Employee Social Comparison,and Corporate Charitable Donations
The existing researches generally emphasize the role of stakeholders in promoting cor-porate social responsibility practices,while ignoring the potential conflicts among different stakeholders regarding corporate social responsibilities.When the external stakeholders(analysts)and the internal stakeholders(employees)of a company hold conflicting attitudes towards corporate donations,what changes do corporate charitable donations make?The empirical analysis of Chinese listed companies from 2006 to 2018 shows that although the analyst community is increasingly concerned about and anticipating the charitable performance of enterprises,when the internal employees find that their in-come is"treated harshly"through social comparison,they will develop a resistance attitude towards corporate donations.In this situation,enterprises will balance the internal and external interest de-mands to adjust donation amounts.The income gap between employees and corporate executive teams,as well as the income gap with the peers(the employees in the same industry and region),will both significantly weaken the positive impact of analyst attention on corporate donations.The above re-search conclusions reveal the potential conflicts in corporate social responsibility attitudes among dif-ferent stakeholders and the triggering mechanisms of employee social comparison,which is beneficial for promoting the researches on corporate social responsibilities under the influence of heterogeneous stakeholder interactions.

stakeholdercorporate philanthropyanalyst attentionemployee compensationsocial comparison

吴畏、葛建华

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西南政法大学商学院,重庆 401120

中国人民大学商学院,北京 100872

利益相关者 企业慈善 分析师关注 员工薪酬 社会比较

重庆市社会科学规划项目国家自然科学基金面上项目

2023NDQN3372172151

2024

当代财经
江西财经大学

当代财经

CSTPCDCSSCICHSSCD北大核心
影响因子:1.539
ISSN:1005-0892
年,卷(期):2024.(3)
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