How Sense of Ritual in Tourism Impacts Tourists'Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

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外文摘要：Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists'co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists'co-creation of tourism experience values.This study contributes to advancing the current research on tourists'co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

外文关键词：

sense of ritual in tourismtourists'co-creation of tourism experience valuestheory of value co-creationtheory of Interaction Ritual Chains

作者：

Yi Min、Zhang Guangyu、Sun Genjin

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作者单位：

Southwest Minzu University

Sichuan Agricultural University

基金：

Humanities and Social Sciences Project of the Ministry of EducationGraduate Innovation Research Project of Southwest Minzu UniversityResearch Project of BCIMY

项目编号：

23YJA790070YB2022621BCIMY1910

出版年：

2024

DOI：

10.19873/j.cnki.2096-0212.2024.02.005

当代社会科学(英文)

ISSN：

年,卷(期)：2024.9(2)

参考文献量44