Investigating the Creation of Cultural Atmospheres in Physical Bookstores Within the Context of Scene-Based Consumption:A Perspective Based on the Ways of Seeing

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外文摘要：In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.

外文关键词：

physical bookstoresbookstore culturescene-based viewingscene-based consumptionthe creation of cultural atmospheres

作者：

Chai Dongdong、He Jiani

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作者单位：

School of Cultural Creativity and Media,Hangzhou Normal University

基金：

Zhijiang Youth Special Projectphilosophy and social sciences project funded by Zhejiang province

项目编号：

24ZJQN026Y

出版年：

2024

DOI：

10.19873/j.cnki.2096-0212.2024.03.006

当代社会科学(英文)

ISSN：

年,卷(期)：2024.9(3)

参考文献量15