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A Study on the Symbol-Based Narrative in the International Communication of Cities
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A Study on the Symbol-Based Narrative in the International Communication of Cities
Cultural symbols,a manifestation of cities'cultural resources,are not only signs that frame concepts but also forms that express meanings.Exploring the international communication of cities from the perspective of symbols,this paper analyzes in depth how cities create their cultural symbols in the dynamic process of international communication in an era of symbol-based digital media,and how they develop their narratives and explain meanings through the dissemination of symbols when telling their stories to international audiences,thus enhancing the efficiency and effectiveness of their international communication efforts.