Traditional national sports is an important part of traditional national culture,which represents the unique value,belief system,lifestyle and identity.The dissemination and promotion of traditional national sports can help to strengthen the identity and inheritance of national culture,and provide a deeper and comprehensive understanding of the history and tradition of the nation.Based on the significance of the communication and promotion of traditional national sports from the perspective of sociology,this paper analyzes its difficulties in the process of communication and promotion,and puts forward targeted solutions,so as to realize the connotation value of traditional national sports,enhance the soft power of national culture and realize sustainable development.
关键词
社会学视角/民族传统体育/传播与推广/困境/策略
Key words
Sociological perspective/Traditional national sports/Communication and promotion/Dilemma/Strategy
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