The spread of sports culture in colleges and universities is not only an important part of building a socialist cultural power with Chinese characteristics,but also an indispensable part of realizing a sports power.With the continuous empowerment of the all-media to the communication of college sports culture,in order to create strong sports culture in colleges and universities and increase the connotation of college sports culture,this study starts from the characteristics of the communication of college sports culture under the background of the current all-media era,analyzes the obstacles existing in the current communication of college sports culture from multiple aspects,and then deeply explores the new strategies for the communication of college sports culture,aiming to promote the effective dissemination of college sports culture and promote the substantial development of college sports culture.
关键词
全媒体/高校/体育文化/传播路径
Key words
All-media/Colleges and universities/Sports culture/Propagation path
维普
万方数据