Red sports culture is the excellent culture of the Chinese nation,and inheriting and spreading red sports culture is the only way to realize the great rejuvenation of the Chinese nation.In today's world,science and technology are affecting our daily life with unprecedented power.We should hold high the banner of cultural confidence,and combine science and technology with the inheritance and communication of red sports culture.With this as the purpose of this study,by the literature method,with the integration of digital media technology into the inheritance and communication of red sports culture as the main line,this paper explores the characteristics of digital media technology,analyzes its advantages for cultural inheritance and dissemination,the new changes of integrating digital media technology into the inheritance and dissemination of red sports culture and the problem review of applying digital media technology to the inheritance and dissemination of red sports culture,and finally obtains the application strategy of integrating digital media technology into the inheritance and communication of red sports culture.
关键词
红色体育文化/数字媒体技术/传承传播/应用方略
Key words
Red sports culture/Digital media technology/Inheritance and communication/Application strategy